Mariano Rivera
ATL NFT Factory

If you’re familiar with NFTs (non-fungible tokens), you know that they are among the hottest commodities in the world right now. Minority-owned startup Play The Crowd has taken the technology one step further with the launch of a first-of-its-kind motion capture NFT.

Working with world-renowned baseball player Mariano Rivera, we helped capture and showcase the work they’re doing to push the boundaries of sport and technology for a new era of fans.